Selena Gomez Embraces Winter Early with Her “I’m Cold” Makeup Look — Check Out the Photos

Last winter, the #ImCold makeup trend took TikTok by storm. This viral look is known for creating flushed cheeks that give the appearance of just stepping inside from the cold. Although the trend has come and gone on the internet, #SelenaGomez is proving that she’s ready for its comeback.

On October 30, Gomez attended the Los Angeles Lakers vs. Orlando Magic basketball game in LA. She sported a black shirt and matching leather jacket, with her dark hair sleekly tied back in a tight bun, not a single flyaway in sight. This made us wonder which #hairproducts she used to achieve such a polished style.

Her makeup perfectly complemented her minimalist hair and style, and being the founder of #RareBeauty, it’s likely that she used her own products for the look. Her skin had a super dewy finish, particularly on her forehead, nose, and cheekbones, which was likely achieved with a liquid #highlighter. Her cheeks and nose had a rosy hue, achieved by applying #blush to the apples of the cheeks and across the nose – the key to recreating the viral TikTok trend.

[Image: Selena Gomez “I’m Cold” TikTok makeup] Photo credit: Getty Images

Last winter, “I’m Cold” makeup was all over TikTok. The viral trend is primarily named for its flushed cheeks, meant to give the illusion that you just stepped inside from the cold. The look has already come and gone as far as the Internet is concerned, but based on Selena Gomez‘s latest makeup look, she’s more than ready for the trend to make a comeback. 

On October 30, Gomez attended the Los Angeles Lakers versus Orlando Magic basketball game in Los Angeles. She was dressed in a black shirt and matching leather jacket. Her dark hair was brushed back into a tight bun without a single flyaway, making us wonder what products she used for the sleek style.

Her “I’m Cold” makeup matched the minimalism of her hair and style, and knowing her, she likely used Rare Beauty products for the look. Her skin was super dewy, especially around her forehead, nose, and cheekbones, which was likely the result of a liquid highlighter. Her cheeks and nose were a rosy hue. Applying blush to the apples of the cheeks and across the nose is the key to recreating the viral TikTok trend. 

Getty Images